Podcasting is akin to RSS, in that you have to make the effort to look/listen to them. I often open my RSS reader to see 322 new unread items, it is a daunting task to click on the first "section" and start to peruse.
Podcasting's big benefit (to me) is that I only listen to the radio in the car (and only when not listening to Elmo). So if a show is not on during commuting hours I don't hear it. Subscribing to the podcast allows me to catch-up.
The second benefit (in general) is programs that would die under a normal revenue stream can survive.
I have been listening to CBC's Search Engine for a year and a bit, recently the CBC decided to cancel this program. Too bad?
Not quite, it was picked up by TVO (Television Ontario) and you can now get the new Search Engine podcasts on their website. So they can continue their interest in technology related news and I get to continue to benefit from their interest.
The last benefit (again a general one) is that programs I would not have access to are now available. Radio from other countries, music from small independent musicians, etc.
My favorite podcast is The Bugle, affiliated with Britain's Times it is a self-proclaimed "audio newspaper for a visual world". Hosted by Andy Zaltzman and John Oliver, they do a weekly recap of current world events with a satirical spin (think The Daily Show or The Colbert Report).
This is a podcast that operates on a small budget and (I am guessing) derives it's revenue stream from sales of shows, books, etc. of Messrs Zaltzman and Oliver. Which is ingenious as I had never heard of Mr. Zaltzman before, but am anxiously awaiting the availability of his first book.
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